ACTIVATED CHANNELS
PARTNERS
ISSUES ADDRESSED
re-establish dialogue with inactive customers
Inactive population: email opening > 6 months
Marketing pressure: 1 Newsletter per week
Duration of mailings: spread over 4 to 7 days
Marketing pressure: 1 Newsletter per week
Duration of mailings: spread over 4 to 7 days
Since May 2022
NADIA SALMANE
Customer Marketing Manager
NADIA SALMANE
Customer Marketing Manager
reactivation of inactive customers
43%
boost the engagement of active customers
Active population: email opening < 6 months
Marketing pressure: 1.5 full base Newsletters + 1 personalized Newsletter / week
Duration of mailings: spread over 1 to 3 days
Marketing pressure: 1.5 full base Newsletters + 1 personalized Newsletter / week
Duration of mailings: spread over 1 to 3 days
click rate
+11%
churn in inactive base
-13%
