Agile audiences, tailored
for real-time performance.
enrich
Globalise profiling (0P, 1st party, context. etc.) and orchestrate your audiences and campaigns with exclusive insights.
segment
Refine the clustering of the database while transforming each individual into a segment. Establish data reports, draw segments or hypotheses from a simple prompt.
optimise
Amplify personalisation, harmonise offers and campaigns, the customer journey, the results.
ian® Audience is the building block that puts power back into the hands of CRM teams: a no-code builder for creating precise, dynamic segments that can be immediately activated in your campaigns.
Centralise all your audiences, reusable templates and dynamic lists, which update
automatically as customer behaviour evolves.
Thanks to AI scores trained specifically on your data, ian® enriches your targeting with criteria that are genuinely predictive: product affinity, likelihood of purchase, churn risk, potential value…
With ian® Audience, your teams gain: greater autonomy, thanks to a no-code interface,
greater relevance, thanks to bespoke AI scores, greater speed, thanks to dynamic audiences that are always
up to date, and greater impact, thanks to segments that can be immediately activated across all campaigns.
Dynamic Audiences
Create and manage your audiences with complete autonomy
Dynamic Audience enables CRM teams to create and manage their segments independently, using no-code, thanks to a simple drag-and-drop builder.
Audiences can incorporate Notify’s proprietary AI scores, trained on your data and business rules, to refine targeting beyond traditional criteria.
The result: dynamic audiences that are always up to date,
faster to activate and significantly more relevant for your campaigns.
Affinity Chart
Gain a bird’s-eye view of your CRM strategy: track the quantitative and
qualitative evolution of engagement within your contact base via a dynamic, customisable dashboard.
Real-time AB-testing
A/B test all the parameters of your CRM strategy (content, segmentation, timing, journey, AI models, etc.), apply identified best practices in real time
and boost the potential of ian®, your AI assistant.
Reach Map
Improve your customer insight by identifying your audience’s connection habits and optimise
the planning of each of your campaigns in a single click to maximise their visibility.
The exclusive components
of customer insight with ian® Audience:
data collection & processing at scale
Integration of your brand data from your CDP / Datahub and
massive data processing.
real-time individual-level
arbitrage Decision-making capability and real-time mapping of solutions with a customer-centric focus.
predictive analytics & AI
Massive development of algorithms and behavioural prediction.
enrichment
Enriching data through the acquisition of external activity, behavioural and contextual data.
connectivity to your solutions
Connectors available for your entire stack across all channels of today and tomorrow (email, app push, web push, wallet push, SMS, call, social media).
agnostic
A feature-independent solution that allows you to retain the ‘intelligence’ and separate it from platform technology choices and individual customer activations.
