Orchestration of audiences and
offers to boost performance.
free demo
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enrich
Globalise profiling (0P, 1st party, context. etc.) and orchestrate your audiences and campaigns with exclusive insights.
segment
Refine the clustering of the database while transforming each individual into a segment. Establish data reports, draw segments or hypotheses from a simple prompt.
optimise
Amplify personalisation, harmonise offers and campaigns, the customer journey, the results.
AFFINITY CHART
Take stock of the evaluation of your CRM strategy: follow the quantitative and qualitative development of the engagement of your contact base via a dynamic and customisable dashboard.
REAL-TIME AB-TESTING
A/B test all the parameters of your CRM strategy (content, segmentation, timing, pathways, AI models, etc.), apply the best practices identified in real time and increase the potential of ian, your AI assistant.
SEGMENT EDITOR
This function enables you to manage audience segments dynamically based on customer data tables connected to ian®.
REACH MAP
Improve your customer knowledge by identifying your audience’s connection habits, and optimise the planning of each of your campaigns with one click to maximise their visibility.
I would like assistance
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THE EXCLUSIVE COMPONENTS OF CUSTOMER CULTURE WITH IAN AUDIENCE
data collection &
processing at scale
Integration of your Brand data
from your CDP/Datahub and massive data processing.
real-time arbitrage
to the individual
Decision-making capacity and real-time solution mapping with a customer-centric
predictive & AI
Massive algorithm development and behaviour prediction.
enrichment
Enrich data through the acquisition of external activity, behaviour and context data
Connectivity to your solutions
Existence of connectors to your entire stack on all current and future channels (mail, push app, push web, push wallet, SMS, call, SoMe).
agnostic
Independent feature to keep “the intelligence” and uncouple it from the platforms’ technological choices and each customer activation.
«THE CONCEPT OF TIMING IS KEY, IT ALLOWS US TO LIMIT CHURN BY REQUALIFYING 70% OF OUR INACTIVE BAS.»
