ACTIVATED CHANNELS
PARTNERS
Selligent
ISSUES ADDRESSED
re-establish dialogue with inactive customers
Inactive population: opening > 2 months
& registration > 7 days & purchase > 30 days
Marketing pressure: 1 NL per week for 6-36 months, 2 NLs per week for 2-6 months
Duration of mailings: spread over 3 days
& registration > 7 days & purchase > 30 days
Marketing pressure: 1 NL per week for 6-36 months, 2 NLs per week for 2-6 months
Duration of mailings: spread over 3 days
Since September 2016
CHRISTINE ESCANDE
Operational Marketing Director
CHRISTINE ESCANDE
Operational Marketing Director
reactivation of inactive customers
46%
boost the engagement of non-buyers
Active population: opened in the last 6 months
Marketing pressure: 2 to 3 weekly newsletters
Duration of mailings: spread over 2 to 3 days
Marketing pressure: 2 to 3 weekly newsletters
Duration of mailings: spread over 2 to 3 days
click rate
+12%
