ACTIVATED CHANNELS
PARTNERS
np6
ISSUES ADDRESSED
maximize prospect conversion
Active population: prospects who have made a 4x payment without fees
Marketing pressure: 2 Newsletters / month with reminder on non-openers
Duration of sending: smoothed over 2 days
Marketing pressure: 2 Newsletters / month with reminder on non-openers
Duration of sending: smoothed over 2 days
Since May 2020
ANNE-SOPHIE RUDEBECK
CRM & B2C communication manager
ANNE-SOPHIE RUDEBECK
CRM & B2C communication manager
click rate
+51%
conversion rate
+12%
act on debtor recovery
Population: debtors in the recovery phase
Marketing pressure: daily solicitation of profiles eligible for recovery
Duration of sending: according to the content
Marketing pressure: daily solicitation of profiles eligible for recovery
Duration of sending: according to the content
opening rate
+48%
regularized outstanding rate
+4.5%
