ACTIVATED CHANNELS
PARTNERS
ISSUES ADDRESSED
engagement of active people
Active population: 1M400
Marketing pressure: 2 Newsletters / week
Duration of mailings: smoothed over 2 to 3 days
Waking up inactive people: 26% in 3 months
Marketing pressure: 2 Newsletters / week
Duration of mailings: smoothed over 2 to 3 days
Waking up inactive people: 26% in 3 months
Since March 2023
MARTA LUCAS
Group Head Of Relationship Marketing
MARTA LUCAS
Group Head Of Relationship Marketing
conversion rate
+18%
click rate
+18%
