ACTIVATED CHANNELS
PARTNERS
Adobe Campaign
ISSUES ADDRESSED
re-establish dialogue with inactive customers
Inactive population: 6 months < last opening 36 months or 0 open
Marketing pressure: 1 Newsletter per week
Duration of mailings: smoothed over 3 days
Marketing pressure: 1 Newsletter per week
Duration of mailings: smoothed over 3 days
Since November 2021
MARIE STELLA CHARPENET
Marketing Director
MARIE STELLA CHARPENET
Marketing Director
reactivation of inactive customers
40%
boost prospect engagement
Active population: last opening < 6 months and no purchase for more than 24 months
Marketing pressure: 1 weekly Newsletter
Duration of mailings: smoothed over one day
Marketing pressure: 1 weekly Newsletter
Duration of mailings: smoothed over one day
click rate
+18%
conversion rate
+10%
maximize customer lifetime value
Active population: last opening < 6 months AND purchase < 24 months
Marketing pressure: 2 weekly newsletters
Duration of mailings: spread over one day
Marketing pressure: 2 weekly newsletters
Duration of mailings: spread over one day
click rate
+13%
