ACTIVATED CHANNELS
PARTNERS
Adobe Campaign
ISSUES ADDRESSED
re-establish dialogue with inactive customers
Inactive population: inactive emails > 200 days
Marketing pressure: 1 Newsletter per week
Duration of mailings: spread over 6 days, tested over 12 months
Marketing pressure: 1 Newsletter per week
Duration of mailings: spread over 6 days, tested over 12 months
Since January 2019
TONY ZEINOUN
Marketing Director
TONY ZEINOUN
Marketing Director
reactivation of inactive customers
31%
boost prospect engagement
Active population: email activity < 200 days, no purchases
Marketing pressure: 3 to 4 Newsletters / week
Duration of mailings: spread over one day
Marketing pressure: 3 to 4 Newsletters / week
Duration of mailings: spread over one day
click rate
+27%
reactivation of inactive customers
+29%
maximize customer lifetime value
Active population: email activity < 200 days, and at least 1 purchase
Marketing pressure: 3 to 4 Newsletters / week
Duration of mailings: smoothed over one day
Marketing pressure: 3 to 4 Newsletters / week
Duration of mailings: smoothed over one day
click rate
+27%
reactivation of inactive people
+29%
improve the visibility of pushs app
Active population: Notify a perimeter iso during the first months of collaboration
Marketing pressure: 3 pushes per week
Duration of mailings: smoothed over one day
Marketing pressure: 3 pushes per week
Duration of mailings: smoothed over one day
click rate
+18%
reactivation of inactive people
+36%
