ACTIVATED CHANNELS
PARTNERS
Selligent
ISSUES ADDRESSED
re-establish dialogue with inactive customers
Inactive population: registration, open or purchase > 6 months
Marketing pressure: 1 Newsletter per week
Duration of mailings: spread over a week
Since September 2022
CHLOÉ HERBAUT
Customer Animation & Loyalty Manager
reactivation of inactive customers
38%
click rate
+87%
boost prospect engagement
Active population: registration, open or purchase < 6M
Marketing pressure: 2 to 3 Newsletters / week
Duration of mailings: spread over 36 hours
click rate
+6%
web performance
+2%
