FLOA BANK + NOTIFY
Customer contactability and life-time value thanks to AI in a 100% digital journey.
In the challenges of an online bank, the ability to establish and maintain effective communications with customers and prospects is essential. This contactability, guarantor of commitment and loyalty, implies rigorous management of data, and AI as a tool for controlling CRM and Customer Relations.
1 – The Floa customer journey: strategic focus on a 360° and 100% digital eco-system, which must support consumers in all their life projects and promote an excellent customer experience as well as the performance of marketing operations of the brand.
2 – Customer contactability at Floa: a transversal objective of optimization (communication opportunities, deliverability and readability of activations, reactivation of inactive databases), satisfaction (increased personalization of customer XP) and sustainability of models (loyalty and valuation of customer capital).
3 – The need for innovation and the integration of AI Notify: or how to capitalize on internal and external data to orchestrate CRM and RC actions for the individual and develop engagement, conversion and overall performance of operations .
4 – Use case Floa Bank + Notify: project focus on contactability and results on email and call channels. Technologies involved, operational strategy and ROI on dynamism, business predictability and growth of basic customer capital.
5 – The roadmap of tomorrow: the projective vision of customer relations at Floa and the Notify solutions to respond to it.
