New Les Victoires du Marketing trophy with Groupe Clarins
We’re proud to announce that Notify AI & Clarins have won bronze in the Loyalty category at the Victoires du Marketing! Our project ‘CSR at the very heart of CRM’ won an award for integrating CSR practices into customer relations, combining responsible commitment with an innovative loyalty strategy 🌍💚
Notify AI & MisterFly win the CRM trophy at the LSA Tech for Business
This is the 9th award this year for our technology and our results with various brands, including Travel. This win is a testament to the power of our partnership and our ability to innovate to transform the travel industry through artificial intelligence. This success marks a long-standing and therefore pioneering relationship in our mission to maintain an excellent customer contactability rate for Misterfly. By acting on the quality of the consumer experience, the brand’s CRM performance in both BtoB and BtoC, and by ensuring the evolution of the quantity and activity of the customer database.
Floa + Notify Solution Workshop at Paris Retail Week 24
FLOA BANK + NOTIFY Customer contactability and life-time value thanks to AI in a 100% digital journey. In the challenges of an online bank, the ability to establish and maintain effective communications with customers and prospects is essential. This contactability, guarantor of commitment and loyalty, implies rigorous management of data, and AI as a tool for controlling CRM and Customer Relations. 1 – The Floa customer journey: strategic focus on a 360° and 100% digital eco-system, which must support consumers in all their life projects and promote an excellent customer experience as well as the performance of marketing operations of the brand. 2 – Customer contactability at Floa: a transversal objective of optimization (communication opportunities, deliverability and readability of activations, reactivation of inactive databases), satisfaction (increased personalization of customer XP) and sustainability of models (loyalty and valuation of customer capital). 3 – The need for innovation and the integration of AI Notify: or how to capitalize on internal and external data to orchestrate CRM and RC actions for the individual and develop engagement, conversion and overall performance of operations . 4 – Use case Floa Bank + Notify: project focus on contactability and results on email and call channels. Technologies involved, operational strategy and ROI on dynamism, business predictability and growth of basic customer capital. 5 – The roadmap of tomorrow: the projective vision of customer relations at Floa and the Notify solutions to respond to it.
Courir + Notify Solution Workshop on OneToOne Customer Experience 24
During the next One to One Customer Experience in Biarritz, Notify and Courir will co-host an innovative workshop focused on the individualization of customer relations using data and artificial intelligence. This event will be an opportunity for the two companies to present how AI can transform the customer experience, making it more personalized and efficient. Courir, a major player in sneaker fashion with more than 350 points of sale worldwide, will share its experience on the integration of Notify technologies into its CRM strategy. Thanks to the Notify solution, Courir was able to optimize its marketing campaigns in real time, thus increasing engagement and conversion rates while reducing marketing pressure. The workshop will highlight the impressive results achieved through this collaboration, such as a 15% increase in click-through rate and 38% increase in web yield. Reserve your place to discover how these innovations not only build customer loyalty, but also maximize the lifetime value of each customer.
An update on marketing pressure and its CRM issues
Between heightened consumerism on the one hand and environmental awareness on the other, marketing pressure plays a key role in maintaining brand visibility and business, while posing significant challenges in terms of mental health and responsible consumption. Intensive marketing strategies, such as relentless advertising and promotional offers, can cause stress and anxiety among consumers, adversely affecting their psychological well- being. At the same time, a growing awareness of the importance of reducing our ecologicalfootprint is encouraging consumers to adopt a more thoughtful approach to consumption.Brands that rely heavily on marketing pressure risk damaging their reputation and seeing a decline in consumer engagement. A few insights: Consumers receive more than 165 notifications a day, including advertising and commercialsolicitations. 80% of messages are not read, even though omnichannel commerce is set to grow by163% in 2023 in terms of both sales and the volume of offers activated On average, 1,200 advertising messages are viewed by our brains every day 15% increase in marketing pressure per year over the next 3 years 49% of consumers find commercial messages repetitive and uninteresting 54% of consumers unsubscribe from brands because of information overload 47% of French people report digital fatigue 68% of French people expect brands to take into account the impact of products, activitiesand services on their mental health 10.7% of the world’s population admit to suffering from over-pressure and mental healthproblems To navigate this environment effectively, brands need to adopt a balanced strategy based on in-depth knowledge of the target audience and personalised messages.Orchestrating campaigns, by adjusting frequency and communication channels, makes it possible to offer atailored experience to each consumer, optimising engagement while minimising the risks associated with marketing pressure. Monitoring feedback is crucial for adjusting strategies according to consumer preferences, ensuring a respectful and effective marketing approach.
Reserve your spot for the Notify beach party in Cannes!
You are invited! Notify is partnering with MV Group and Marigold, two partners we work with throughout the year to enhance your customer experiences, to invite you to join us for a festive evening during the All 4 Customers Meetings. Join us on September 18, 2024, at Annex, Boulevard de la Croisette, for an exclusive evening starting at 8 PM. Our teams look forward to sharing the beach with you, enjoying a cocktail dinner with a DJ. Please confirm your attendance with your Notify contact or at timing@notify-group.com by September 15, 2024. A pass will be provided at the entrance to the private event. We can’t wait to see you there!
Notify AI is thrilled to announce its participation as an exhibitor at Viva Technology 2024!
We are excited to be among the partners of Business France and proud to be associated with technology leaders, ecosystem players, startups, and media shaping the future. Feel free to prepare your meetings at the event by booking your appointment on the dedicated platform here. Or contact our team directly at timing@notify-group.com. We can’t wait to see you there!
Notify AI is part of the 2024 edition of Wavestone’s RetailTech Radar
This radar highlights 61 French Retail Tech companies, selected for their alignment with the key challenges facing retail in 2024, including Notify for its global response to the omnichannel CRM customer experience thanks to AI and our support for retailers in turning technology into a genuine performance accelerator. Congratulations to the Wavestone team for this first edition of the radar, which highlights technology, retail and distribution companies. The whole study is here.
Notify is now available on the SAP store
In an ever-changing world, where technology and services are transforming at lightning speed, it is imperative for businesses to stay “on the cutting edge” to effectively meet the needs of their customers. It is with this in mind that Notify will be published on the SAP Store. This publication will make it possible to deploy Notify services in a very agile manner to SAP customers (80% of companies worldwide) and Emarsys. Notify AI in Big Apple!
