In the home and decoration sector, consumers have a growing appetite for inspiration and advice when it comes to designing our living spaces.
The importance of being able to distil efficient brand content into customer projects is being catalysed by the explosion in live, social and contextual commerce. This new dynamic positions pure players and interior design brands as true guides, enriching the customer journey with content that combines advice and conversion. Charlotte Chavaroc, CRM Manager at Camif, highlights how this trend raises the issues of customer engagement and information throughout the customer journey, requiring careful multi-channel orchestration by brands to keep up with ephemeral and dynamic market trends.
Camif: An Innovative Response to the Challenge of Engagement
In this context, Camif’s use case in Notify’s Focus Maison is a perfect illustration of how to focus on maximising the Lifetime Value (LTV) of active customers and increasing their engagement through an orchestrated and personalised experience. With a significant 42% increase in the click-through rate compared with the control population, Camif has demonstrated the effectiveness of a strategy focused on personalising and adapting content to each stage of the customer journey.
More than just living spaces, our homes are becoming reflections of our identity, our values and our aspirations. Consumers are looking for shopping experiences that not only meet their functional needs, but also inspire their creativity and individuality. In this context, successful brands are those that understand the importance of inspiration, personalisation and customer engagement throughout the buying process, across all channels.
