Ian is the unification, prediction, and arbitration platform dedicated to
real-time CRM orchestration. Its AI decision-making engine optimizes
each customer interaction with the best content, timing, and channel
for each individual.
ian connects CRM platforms in real time to individualise customer relations
to respond to 4 CRM challenges, namely commitment, consumer loyalty, brand responsibility & sustainability of models that transform customer relations.
instantaneity, fluidity & performance :
commitment
customer-centric experience
of content at the right time and on the right channel
conversion
orchestrated management of the customer journey and marketing pressure for improved performance
loyalty
excellence of dialogue at the service of lifetime-value, and reduction of churn and inactive customers
responsibility
respect for consumers and resources for a sustainable brand image