AI Decisioning for real-time marketing orchestration.

ian is the prediction and decision-making platform dedicated to real-time CRM orchestration.
Its AI Decisioing engine optimises every customer interaction with the best content, timing and channel for each individual.

Unlimited personalisation

Each customer becomes a unique scenario for omnichannel interactions, online and offline, in real time, that are scored, contextualised and tool-agnostic. The AI picks up on subtle cues, manages the pressure, and chooses the right message, or silence, at just the right moment.

BEST OFFER

BEST TIMING

BEST CHANNEL

OUR 3 EXCLUSIVE PRINCIPLES

AI SMART TIMING

AI identifies the optimal moment for each interaction, based on the customer’s history, behaviour and context.

AI SCORING

Predictive scores trained on brand data and external data to assess appetite, risk, potential and prioritisation.

AI EFFICIENCY

Optimisation of the CRM’s carbon footprint through intelligent and measured trade-offs.

Immediacy, fluidity & performance:

engagement

Expérience customer centric du contenu au bon timing et sur le bon canal.

conversion

Orchestrated management of the customer journey and marketing pressure to drive better business results.

loyalty

Excellence in dialogue to drive lifetime value, and reduce churn and inactivity.

responsibility

Respect for consumers and resources to build a sustainable brand image.

reactivation of inactive users

0 %

visibility & engagement

+ 0 %

conversion & retention

+ 0 %

Not just any AI. Your AI

A bespoke multi-agent decision engine, which orchestrates the best customer actions across all channels and systems, through continuous learning.

Multi-model prediction

Specialised AIs work together.

Unified orchestration

Omnichannel management via API.

Real-time scoring

Millions of personalised signals analysed instantly.

Learning

Models are constantly improving.

A suite of SaaS solutions

IAN® ORCHESTRATION

One client, millions of experiences. ian® Orchestration is the module that centralises and orchestrates all your CRM campaigns.

Structure your 1-to-1 campaigns, unify your messages and channels, then let ian® decide the right time, the rightchannel and the right message for each individual, in line with your business rules, your priorities and your marketing demands.

IAN® AUDIENCE

Agile audiences, tailored for immediacy.

ian® Audience is the module that allows you to create, manage and activate your segments entirely independently, thanks to a no-code builder and bespoke AI scores.

It centralises your audiences, templates and dynamic lists, to feed your campaigns with targets that are always relevant and always up to date.

IAN® CARE

When restraint becomes an advantage.

Care is ian®’s CSR module: it measures and reduces the carbon footprint of your CRM whilst controlling the marketing pressure exerted on each customer.

It manages scenarios, volumes and channels to balance business performance, environmental sustainability and respect for the customer’s attention.

What brands do with ian

reactivation

engagement

reduced pressure

customer capital

AI-decisioning & CRM Orchestration for a 360° impact

orchestrating your tools

Regain control of a demanding operational and technological foundation by simplifying it.

orchestrating your communication

Maîtriser le contenu, la cible, le timing et le canal partout, tout le temps, et à l’individu.

ochestrate your teams

Regain agility, synergy and efficiency across the board.

orchestrate your business

Placer le CRM au coeur d’un one-to-one marketing global et unifié.

iAN | Decision-making AI for real-time marketing orchestration 🔴

AI Decisioning for real-time marketing orchestration.

Unlimited personalisation