USE CASE #CLARINS

Since September 2021

Stéphanie Catarino

E-commerce, Acquisition & CRM France Director

ACTIVATED CHANNELS

CHALLENGES

RE-ENGAGE
SLEEPERS

Inactive customers: 6 < open < 36 m
Marketing pressure: 2 Newsletters per week
Sending time slot: smoothed over 2 to 3 days

REACTIVATION
RATE

0 %

sleepers reactivated
in 12 months

BOOSTING ACTIVE
CUSTOMERS ENGAGEMENT

Active customers: open in the last 6 months
Marketing pressure: 2 to 3 Newsletter per week
Sending time slot: smoothed over 2 to 3 days

OPEN
RATE

+ 0 %

vs control population

CLICK
RATE

+ 0 %

vs control population

RETROUVEZ-NOUS

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timing@notify-group.com

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