BACKGROUND

Notify is the result of an encounter between David (the ‘geek’), who is passionate about data and a collector of academic qualifications (Science Po, Harvard, MIT), and Franck (the ‘salesman’), who is a serial digital marketing entrepreneur and a very active business angel.

Following 6 years of R&D, AB testing and acceleration, these 2 complementary entrepreneurs have been able to crack a previously unresolved issue: finding the right moment for a brand to communicate with its millions of customers every day. The original idea involved tailoring each message that a brand wants to send out to each individual customer, so as to be as relevant as possible. Finding the solution to this requires a combination of marketing, data – a massive amount of data – and real-time processing technology!

En 2017, réflexe d’entrepreneurs, ils créent une équipe resserrée, dédiée et très agile capable d’aller très vite qu’ils intègrent tous deux en mode hands-on pour mettre en production la première version de Notify. 2020, post covid c’est la révélation : le digital explose et les marques comprennent que, sans cette notion d’individualisation, cela va être difficile de bien communiquer auprès de leurs clients. Depuis 2021 : 50% de croissance par an, Notify accélère et se structure pour compter plus de 40 collaborateurs en étant pionnier sur son marché et avec la volonté d’être demain le leader de l’individualisation.

WHO'S WHO ?

Franck Lhuerre, an ISC graduate, began his career in the tech industry in 99 in New York. He co-founded and sold two companies: Pagefrance (publishing portal) and Macati (digital marketing agency). Since 2005, he divides his time between Notify, his business angel activity and his family.

David is a Data Scientist with 20 years of experience, both in digital projects and industrial applications. He was involved in the design of a platform focused on good timing in CRM and user experience. Trained at Harvard and MIT, he relies on a highly skilled and experienced multi-disciplinary team who possess all the expertise required to develop a state-of-the-art platform.

Ous Ouzzani, an entrepreneur with a passion for digital marketing, launched a start-up combining big data and e-commerce. He went on to play a key role in the digital transformation of major brands. Having previously been a client of Notify, he now joins the company as a partner to structure strategy and operations with a view to driving growth.

THE ENTREPRENEUR
FRANCK CEO

THE GEEK
DAVID CTO

THE MAN OF GROWTH
OUS GM

AMBITION

BECOMING THE FIRST REAL-TIME, OMNICHANNEL
CRM AI FOR INDIVIDUALISING, SECURING,
SUSTAINING & ENRICHING THE RELATIONSHIP
BETWEEN BRANDS & THEIR CUSTOMERS.

By securing and sustaining customer databases through a permanent R&D base capable of auditing them, enhancing their value and adapting them to technological and regulatory changes.

By providing high-value-added services to enrich databases, ensure perfect timing and omnichannel orchestration of the conversation with consumers, as well as guaranteeing personalisation and conversion.

Supporting brands’ new emotional and digital marketing challenges by transforming CRM activities into customer commitment and experiences.

A word from Franck, co-founder :

« TIME IS A UNIVERSAL CONCEPT THAT PLAYS A VITAL ROLE IN ALL ASPECTS OF OUR LIVES. »

Whether you’re making an important decision or jumping at an opportunity, timing is crucial. Timing is just as important in human relationships. A misplaced word or action can seriously damage a relationship. Having coffee at a friend’s house can be the start of a strong friendship. So, knowing how to choose the right moment for communicating is vital.

The messages we convey and the way in which we express them can have an impact on our relationships. Sometimes, it’s all about waiting for the right moment to discuss a sensitive subject, offer support to a friend or express your feelings. Knowing how to listen and contextualise can also help us avoid misunderstandings and develop our relationships with others. In the professional world, timing is absolutely crucial. Companies need to be able to make quick, informed decisions if they are to remain competitive in the marketplace. So, it’s essential to know when to launch new products, when to enter into partnerships, when to make strategic decisions, and how and when to communicate them to your community.

When it comes to our professional and personal projects, knowing how to choose the right moments is an essential skill that will help us achieve our goals.

VALUES

QUALITY FIRST

At heart, we’re perfectionists, so we don’t allow ourselves any room for error. Driven by innovation, we believe in speeding up but not rushing, and we deliver secure, certified and compliant products.

ONE TEAM

We are a close-knit team of passionate and ambitious entrepreneurs. Each project is everyone’s project: we innovate and overcome obstacles together. Being aware of collective issues, being responsible and working in close partnership with each other and our customers.

KEEP SCALING

We aim high and dream big, and this is reflected in our customers’ continual improvement in performance and the ongoing development of our teams’ expertise.

positioning :

We are partners. In all things. Not by choosing sides, but by working with all stakeholders in the eco-system – working for the advertisers, while guaranteeing the best possible experience for the end customer.

We are pioneers. And we intend to stay that way. We do this by focusing on ongoing R&D, ensuring compliance agility at all times and innovating to deliver results.

We are women and men. Because even if our job is based on data and algorithms, our positioning is based on building strong relationships with our customers through strategic advice, support and a customer-obsessed vision.

TEAM