Use Case – Interflora

USE CASE #INTERFLORA Since March 2023 Marta Lucas Group Head Of Relationship Marketing ACTIVATED CHANNELS CHALLENGES ACTIVE CUSTOMERS ENGAGEMENT Active customers: 1M400 Marketing pressure: 2 Newsletters per week Sending time slots: smoothed over 2 to 3 days Awakening sleepers: 26% in 3 months CONVERSION RATE + 0 % vs control population CLICK RATE + 0 […]

Use Case – Clarins

USE CASE #CLARINS Since September 2021 Stéphanie Catarino E-commerce, Acquisition & CRM France Director ACTIVATED CHANNELS CHALLENGES RE-ENGAGE SLEEPERS Inactive customers : 6 < open < 36 m Marketing pressure : 2 Newsletters per week Sending time slot : smoothed over 2 to 3 days REACTIVATION RATE 0 % sleepers reactivatedin 12 months BOOSTING ACTIVE […]

Use Case – Galeries Lafayette

USE CASE #GALERIES LAFAYETTE Since March 2022 Juliette Mignot Head of CRM ACTIVATED CHANNELS CHALLENGES RE-ENGAGE SLEEPERS Sleepers: Inactives email 12 months Marketing pressure: 1 Newsletter per week Sending time slot: smoothed over a week REACTIVATED SLEEPERS 0 % vs unsolicited contacts in 6 months BOOSTING ACTIVE CUSTOMERS ENGAGEMENT Active customers: Open < 12 monthsactives […]

Use Case – But

USE CASE #BUT Since October 2019 Marie Amsellem E-commerce Sales Animation Director ACTIVATED CHANNELS CHALLENGES RE-ENGAGE SLEEPERS Inactive customers: 6 < open < 36 m Marketing pressure: 2 Newsletters per week Sending time slot: smoothed over 2 to 3 days REACTIVATION RATE 0 % sleepers reactivedin 12 months BOOSTING ACTIVE CUSTOMERS ENGAGEMENT Active customers: open […]